Austin, TX (PRWEB) June 27, 2012
It can take time to gain traction with a newly revamped brand but for Sonus Networks, Inc. (Nasdaq: SONS), a global leader in SIP communications, a recently completed brand revitalization initiative led to immediate praise for the companys newly launched website. As it shifted its core business model Sonus turned to Austin-based integrated, digital-centric marketing agency nFusion for assistance evaluating and developing a new corporate identity. This included the design of key sales and marketing collateral, as well as the planning, information architecture, CMS migration strategy and template design for an expanded and optimized company website.
The response on user message boards was almost instantaneous and exceptionally positive, praising Sonus site for its professional, informative and useful look and functionality.
Russ Hellmann, Sonus Director of Global Integrated Marketing echoed the praise for the new site: The brand revitalization that nFusion helped engineer has really allowed us to differentiate Sonus within an already crowded market. He added, Our new company website is architected to drive more demand and allows us to leverage a platform that can expand our global reach and our ability to serve more relevant, engaging content to our customers and partners alike.
When you get so much positive feedback so fast from your customers you know youre heading for success, says nFusions CEO, John Ellett. Its been a pleasure helping Sonus to achieve such instant results with the companys revitalized brand and website.
About Sonus Networks
Sonus helps the worlds leading communications service providers and enterprises embrace the next generation of SIP-based solutions including VoIP, video and Unified Communications through secure, reliable and scalable IP networks. With customers around the globe and 15 years of experience transforming networks to IP, Sonus has enabled service providers and enterprises to capture and retain users and generate significant ROI. Sonus products include session border controllers, policy/routing servers, subscriber feature servers and media and signaling gateways. Sonus products are supported by a global services team with experience in design, deployment and maintenance of some of the worlds largest and most complex IP networks. For more information, visit http://www.sonus.net or call 1-855-GO-SONUS.
About nFusion
nFusion is an integrated, digital-centric marketing agency headquartered in Austin, TX that partners with marketing change agents to revitalize brands, transform their digital presence and accelerate sales. The full service agency partners with a wide range of B2B and B2C clients across all verticals. nFusions work balances traditional media with the latest digital capabilities, always geared to generate results. Clients include AMD, Anheuser-Busch/InBev, BJs Restaurants, CiCis Pizza, Comerica Bank, Samsung, Sonus Networks and Zimmer Spine. nFusion can be found online at nfusion.com. Find us on Facebook at facebook.com/nfusion; tweet us at twitter.com/nfusion.
Important Information Regarding Forward-Looking Statements
The statements contained in this release and statements that Sonus may make orally in connection with this release that are not historical facts, are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties and investors are directed to the risks discussed in documents filed by Sonus with the Securities and Exchange Commission.
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