Calgary, AB (PRWEB) November 30, 2012

The world of advertising and marketing has been significantly altered with the advance of technology in the twenty-first century. Many of the underlying goals inherent to marketing have stayed the same, but the means of achieving these outcomes has altered dramatically and not all marketing firms are keeping up with the changing times.

Not only has it become much more challenging to establish an immediate and relevant bridge of communication to prospective clientele, businesses are also finding it harder than ever to stand out in a world that has become cluttered with the white noise of ineffective advertising. It is into this milieu that Bare Bum Marketing has been launched this past week, a marketing company that aims to address these specific challenges in new and exciting ways.

One of the hallmarks of this new marketing company is its diversity, and the range of issues that it capably addresses. Whether it is web design, search engine optimization or developing a mobile app and mobile website, this is a company that has comprehensive, integrated solutions that establish a consistent brand across every relevant medium, and enables their clients businesses to touch every important base within a modern marketing platform.

When it comes to web design, Bare Bum Marketing prefers clean, simple designs, but theyre willing to work with their client to achieve the perfect result. Instead of putting all their eggs in one basket, they employ up to fifteen different designers to mock up many possible designs before allowing the client to arrive at their personal preference.

An equally varied approach is taken to search engine optimization. What many business owners are coming to find out the hard way, is that standard SEO-optimization practices can actually do serious damage to a business, and can result in Google and other search engines penalizing sites that are still pursuing an outmoded model of back-linking and keyword optimization.

Dave Vass, the primary visionary behind Bare Bum Marketing, has an extensive background in SEO and is one of the few people who understands how to achieve positive results with search engine optimization in what has essentially become a search engine climate hostile to SEO practices.

Whether its web design, SEO solutions or something else, this is a marketing firm that tailors its strategies and its solutions to individual businesses, and does not have a programmatic system that all clients are put through. What a company needs to be able to stand out, and which web 2.0 and smart phone utilities are specifically required to launch a business are all questions that are decided on a case by case basis. Whatever the answers happen to be, Bare Bum Marketing can provide the solutions.

This is a service meant for local Calgary businesses and companies all over the world. Its for any business that recognizes the importance of making a lasting impression in a fast-paced and noisy world, and for anyone looking for contemporary, leading-edge marketing principles backed by sound and competent strategies.

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