Westport, CT (PRWEB) June 11, 2012

Responding to the rapid growth of ecommerce, sometimes known as etailing among consumer goods brands and the strategic importance CPG companies are placing on optimizing sales and marketing efforts in this space, ecommerce consultancy etailing solutions has announced the formation of the Center for Ecommerce Excellence (CEE) to help advance the shared interests of all players across the ecommerce ecosystem.

CEE [ceeportal.com will serve as the first-of-its-kind repository of insight reports, best practices and events aimed to inform and create interaction among retailers, brands and service providers spanning the burgeoning ecommerce sector. CEE members have access to an insights portal that features proprietary research, the latest industry trends and opportunities to interact with other industry professionals through conferences, webinars, share groups and steering committees.

Despite all the buzz and traction that etailing is gaining among CPG brands, retailers and suppliers, eCommerce is relatively immature in the U.S. in terms of adoption and best practices, says Jason Katz, EVP and General Manager of etailing solutions. CEE breaks new ground as the first singular organization dedicated to advancing the learnings and shared interests of all players within eCommerce.

CEE unfurled its inaugural event, the Etailing Leadership Conference, in mid-March in Chicago which attracted representatives from more than 30 leading consumer packaged goods companies. The event, hosted by etailing solutions and CMS Consulting, drew an array of innovative brand marketers as well as guest speakers from etailing giants Amazon and Peapod. A fall conference is in the works.

Specific benefits for CEE members include access to leadership networking events and steering committees; research reports on retail trends, shopper insights and category growth opportunities; access to eLab Shopper Panels; white papers on the state of the industry and best practices; monthly webinars and Webexes; and discounts to conferences, share groups and research studies.

About Center for Ecommerce Excellence

The Center for Ecommerce Excellence is an organization dedicated to global learnings, collaboration and best-practice development in ecommerce for consumer goods and related industries. Via CEEportal.com, members can access information and proprietary research, and discover opportunities to interact with other ecommerce professionals at conferences, webinars, share groups and committee meetings. To learn more, contact Evelyn Warren, CEE Executive Director of Membership at 203.210.4233 (4CEE) or visit http://www.ceeportal.com

About etailing solutions

Etailing solutions is an integrated online sales and marketing consultancy providing consumer goods companies with a distinctive suite of services, including data services/insights, strategy development, sales support and virtual merchandising. The company combines a deep understanding of online shoppers, brands and the digital sales route to market to offer clients solutions that drive faster growth and profitability through online sales. Etailing Solutions is part of the Hyper Marketing, Inc. network. To learn more, contact Jason Katz at jasonkatz@etailing-solutions.com or visit http://www.etailing-solutions.com

About Hyper Marketing Inc.

Hyper Marketing is the largest independent marketing-services network in North America. The newly formed company has 1,300 employees in 24 offices across the country, with expertise in digital, direct, data, promotion, shopper marketing, Hispanic, and media buying and planning. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions in a hyper connected world. The companies in Hyper Marketings portfolio partner with CMOs of many of the world’s most well-known brands including Dell, eBay, Kelloggs, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results.