San Francisco, CA (PRWEB) December 07, 2012

Certain, Inc., the leading provider of event management technology for the global meetings and events planning industry, announces the launch of its latest white paper for event professionals. Titled, Attendee Engagement in a Value-Driven Era, the report offers information and advice to help event professionals increase attendee engagement and resulting value to all event stakeholders.

According to Certain, attendee engagement relates to the level of involvement, commitment, and satisfaction people have toward an event and the companies behind an event. Building engagement requires a holistic view of the personal and professional goals of attendees and a commitment to delivering value before, during, and after an event.

Events are a natural fit for deepening an individuals engagement with a product, service, or brandnot to mention the level of engagement that occurs between peers, vendors, partners, and fellow attendees at an event, remarks Betsy Zikakis, Marketing Consultant for Certain, Inc. She continues, This white paper will help event professionals understand their role in facilitating deeper engagement such that greater value results across the entire event lifecycle.

The white paper is available as a free download on the Certain.com website. It explores the role of attendee engagement in increasing the value of events and meetings. The white paper also offers real strategies that event professionals can use to build attendee engagement across the lifecycle of events and meetings. Finally, the paper also makes the connection between strategies and technologies that enable engagement.

Download a free copy of the attendee engagement white paper at http://discover.certain.com/HowToBuildAttendeeEngagement.html

About Certain, Inc.

Certain, Inc. is the leading provider of SaaS event management technology for the global meetings and events industry. Certain’s innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain, Inc. platform supports a full range of events – from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit http://www.certain.com.

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