Los Angeles, CA (PRWEB) October 09, 2012
Mnet (http://www.mnetamerica.com), a youth entertainment brand that uses video, digital, experiential and social media to reach Millennials with lifestyle content inspired by Asian pop culture and entertainment, today announced the launch of MCube the first digital portal for all things Asian cool. The Cube will launch on October 13 at KCON (http://www.kconusa.com), the first ever large-scale convention for fans of K-pop and the style and trends associated with the Korean Wave (a.k.a. Hallyu), which will hit the west coast of the U.S. during this festival and concert at the Verizon Amphitheatre in Irvine, CA.
With MCube (http://www.whatismcube.com), fans will finally have a destination dedicated to everything they love, where they can be entertained while interacting with each other online and via mobile devices. Sponsored at launch by Verizon Wireless and State Farm, with additional sponsors to be announced in the coming weeks, MCube was created by MEDL Mobile, Inc. (OTCBB:MEDL.OB) a pioneer in the creation, development, marketing and monetization of mobile apps. MCube brings advertisers the ability to reach a young audience that is hungry for content in this genre across multiple platforms. It will be available at launch via the completely redesigned http://www.mnetamerica.com, and later in October in the iTunes app store.
As we have seen with the explosion in popularity of PSY and his Gangnam Style video that now has over 300 million views on YouTube alone, there is a buzz in the U.S. around K-pop and Asian entertainment like never before and this excitement is coming not only from Asian Americans but young people across the country, said Ted Kim, acting president and CEO of Mnet. With MCube, live experiences like KCON, and our TV network the first of its kind Mnet continues to entertain our young audience in every way possible, and via every medium they crave. We cant wait until October 13th.
MCube (http://www.whatismcube.com) will entertain fans while they interact with each other online and via mobile devices. Initially available online, MCube is a groundbreaking interface that features an actual cube on the home page that can be spun horizontally or vertically (or shaken in the soon-to-be-released iPad version), allowing users to access six faces each dedicated to a different feature important to young Americans from ages 12-29: Music, Social, Studio, Culture, Games and Swag.
Simply, MCube is: