Austin, Texas (PRWEB) June 26, 2012

Business owners, entrepreneurs and professionals will find the help they need to quickly create a mobile web strategy in the new book The Bootstrappers Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks (Quill Driver Books, May 2012), by inbound marketing authority Deltina Hay.

The Bootstrappers Guide to the Mobile Web is a quick, practical, hands-on introduction to the nuts-and-bolts of promoting your business through mobile apps and websites, written for do-it-yourself entrepreneurs who dont have time or money to waste.

The Bootstrappers Guide brings the Mobile Web to mainstream business users, showing readers how to create a successful mobile web presence without learning programming or web design. With The Bootstrappers Guide, you can do it yourself, do it cheaply and do it now.

Social media marketing expert Hay guides the do-it-yourselfer through getting mobile from start to finish. Direct and no-nonsense. Publishers Weekly

The mobile web is the BIGGEST opportunity for people to improve their business. Deltina Hay has provided the road map. Dig in. Now. Chris Brogan

“An indispensable toolbox crammed with no-nonsense methods and practices for getting your website mobile…invariably money well spent.” NYJournalOfBooks.com

“If you really need to know how mobile will affect your business and would like to have the tools to be one step ahead of your competition then you are going to love this book.” BusinessBookTalk.com

Using real-world examples of best practices for mobile development, The Bootstrappers Guide gives readers hands-on training. Easy-to-understand step-by-step instructions, illustrated throughout with extensive screen shots, show exactly what to do at every step of the way.

The Bootstrappers Guide develops readers knowledge, hands-on skills and confidence with core mobile web technologies:

Developing Mobile websites by writing your own code, using a content management system (CMS) or using mobile web hosting and conversion services such as goMobi, mobisiteGalore, Winksite and Mofuse.

Developing mobile apps for iOS, Android, Windows Phone and Blackberry, using either native software development kits (SDKs) or app development services such as AppMakr, Widgetbox and ibuildApp.

Redirecting mobile traffic and optimizing, promoting and troubleshooting mobile websites.

Developing web-based mobile apps and converting web apps to native apps.

Distributing, promoting and monetizing mobile apps.

Mobile web marketing tactics including QR codes, location-based marketing, mobile advertising and SMS advertising.

New and upcoming mobile technologies to plan for now, including augmented reality, search apps, near field communication (NFC) and context aware applications.

More than just a how-to, The Bootstrappers Guide helps you formulate the right mobile web strategies and plans to advance your particular goals for your business. Straightforward checklists and worksheets help you make key decisions about your mobile web strategy, focus your options, and weigh costs and benefits. Special sections on measuring results and analytical tools help you assess the effectiveness of your mobile web strategy.

The books companion site, TheBootstrappersGuide.com, puts even more resources at your fingertips, with links to development tools, tutorials, templates, sample strategies, services, apps and worksheets to help you plan and implement your mobile web strategy.

The Bootstrappers Guide to the Mobile Web is the essential manual for all professionals who want to put the Mobile Web to work building their business.

About the Author:

A pioneer of social media marketing, Deltina Hay is the founder of Dalton Publishing, Plumb Web Solutions and Social Media Power. Hay teaches social media graduate courses for Drury University and is a regular contributor to Six Revisions, SocialMedia.biz and Technorati. Her previous books include the critically acclaimed The Social Media Survival Guide (Quill Driver Books, 2011, ISBN 978-1-884995-70-5).

Book Details:

Title: The Bootstrappers Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

Author: Deltina Hay

Publisher: Quill Driver Books, an imprint of Linden Publishing

Publication: May 2012, $ 24.95 ($ 27.95 Canada)

Internet Marketing, ISBN 978-1-61035-052-5

6″ x 9″ trade paperback, Kindle, Nook, EPUB, 236 pages, illustrations, bibliography, index

Available from bookstores, online booksellers and Quill Driver Books (1-800-345-4447, QuillDriverBooks.com).