Austin, TX (PRWEB) December 09, 2012
The most recent Digital Marketer blog post wrote about News Corp.s decision to end their tablet-only app The Daily, a widely-read but ultimately unsuccessful venture, according to Managing Editor and lead blogger Josh Loposer.
The problems, according to Loposer, were complex despite 100 thousand subscribers and a 98%subscription renewal rate.
It basically boils down to a paradox that was directly linked to the publications primary innovation The Daily was a tablet-only publication, even though it needed a much larger audience to survive, Loposer wrote.
Limiting themselves to the strictly-tablet arena, in Loposers opinion, was one of the main issues in its eventual downfall.
If you read The Daily, you know that its a well-designed app with good functionality. If that experience could have been mirrored on the web a year ago, it may have been able to overcome the $ 30M a year loss that it was generating. For some reason, The Daily refused to re-imagine itself as a cross-platform app, said Loposer in the blog.
Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. Its part of DMs continuing efforts to keep marketers across the globe up to date on whats affecting their business on every landscape.
Digital Marketers blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and of course access to RAW Trainings that are available anytime from any online device after their live events.
Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.