BOSTON, MA (PRWEB) October 18, 2012
Telerik, an end-to-end provider of software application, lifecycle and content management solutions, today announced the availability of Sitefinity 5.2, the latest release of the companys leading web content management platform. With this release, Telerik offers web developers and designers the ability to target different audiences through personalization and multi-site management, equipping organizations with the tools needed to run effective websites.
Online audiences increasingly expect brands to recognize their unique interests and deliver web experiences focused on their personal goals, said Martin Kirov, executive vice president, Sitefinity. In some cases these targeted experiences are managed through different brands and separate websites. However, in other cases a single website must engage with a variety of audiences. In both examples, it is important to deliver the right message to the right person, and reuse resources where appropriate. With Sitefinity 5.2, enterprises can deliver a unique user experience, while minimizing the complexity associated with maintaining different content experiences.
Personalization
According to Gartner, those in pursuit of online channel optimization should, adopt optimization technologies aggressively, especially testing, navigation improvements and high-level personalizations/contextualizations. At the same time, personalization often is an underutilized resource due to its complex nature.
Sitefinity 5.2 strategically targets the three complications with personalization adoption: