Austin, TX (PRWEB) September 26, 2012
Facebook has done a tremendous job revamping their insight and analytic tools. The social network presented us with a new metric that is displayed on each brand’s profile called People Talking About This. With as often as Facebook makes changes and adjustments to better serve its 800 billion plus users, it wouldnt be a surprise to see the metric’s name changed at least once or twice this year. This new tool basically enables the users visiting the page to view how much virality a page has.
“Liking” a Facebook page is just the beginning of the process when creating a meaningful network. Here the metric provides an idea of the page’s rating and how much the content influences meaningful engagements. Social Media Today mentioned that Facebook encourages brands to publish quality content that merits more comments and shares from fans (aka LIKEs).
This metric measures user-initiated activity that pertains to a Facebook page. Here are a few areas the metric measures: