24小時查詢服務熱線
香港網頁集團
  • 公司概覽 
    • 概覽 
    • 客戶群組 
    • 職位空缺 
  • 網頁設計 
    • 網頁設計 
    • 人才外判計劃 
  • 網絡行銷 
    • SEO搜尋引擎優化 
    • SEM搜尋引擎行銷 
    • 社交網絡推廣策略及推廣 
    • EDM 電郵宣傳策略及設計 
  • 政府資助 
    • BUD專項基金(BUD Fund) 
    • EMF中小企業市場推廣基金 
    • TVP科技券計劃 
  • 作品展示 
  • 最新資訊 
    • 網頁設計 
    • 網上推廣 
    • APP開發 
  • 聯絡我們 
  • sitemap 
Home » The World of Digital Advertising is Quickly Changing and a New Book, “HTML5 Advertising” Just Released by Apress Media Offers Readers Insight on How to Stay on Trend.
  • 近期文章

    • 如何提升網站搜尋流量?快速掌握SEO優化操作重點!
    • 有手就會的UI設計技巧,簡單運用輕鬆做出用戶滿意的高質感介面!
    • 哪些線上行銷經營策略有助增加Facebook廣告收益
    • 如何提升UI設計的高級感?6個佈局技巧讓產品活力十足
    • SEO優化該怎樣做才能有成效?這三個SEO優化技巧做到位,效果不差!
  • 網上推廣

    • 如何提升網站搜尋流量?快速掌握SEO優化操作重點!
    • 哪些線上行銷經營策略有助增加Facebook廣告收益
    • SEO優化該怎樣做才能有成效?這三個SEO優化技巧做到位,效果不差!
    • 哪些社群行銷技巧對品牌起到立竿見影的效果?
    • SEO優化策略:新網站如何操作SEO優化以獲得更多流量
  • 網頁設計

    • 有手就會的UI設計技巧,簡單運用輕鬆做出用戶滿意的高質感介面!
    • 如何提升UI設計的高級感?6個佈局技巧讓產品活力十足
    • Dark Mode該如何設計?掌握這3個UI設計技巧
    • 新手必備的6個網頁設計小技巧!讓網站視覺效果更加細緻到位
    • UI設計技巧:如何利用用戶評價來提升下單轉換率
  • APP開發

    • Headspace APP設計案例分析:APP設計實踐中需運用哪些UX設計定律
    • APP設計技巧:設計優秀的新手引導體驗,激發用戶使用APP的積極性
    • 如何提高UI設計的精緻度?掌握這五個UI設計技巧
    • APP設計技巧:掌握這些APP設計細節,讓你的APP變得更加精緻
    • 【案例分析】韓國UI設計特點 提升作品的質感和設計感

The World of Digital Advertising is Quickly Changing and a New Book, “HTML5 Advertising” Just Released by Apress Media Offers Readers Insight on How to Stay on Trend.

分類: 網上推廣 Tags: advertising, Apress, Book, Changing, Digital, HTML5, Insight, Just, Media, Offers, Quickly, Readers, Released, Stay, Trend, World 日期: 2013-02-11

New York, NY (PRWEB) January 09, 2013

We live in a time where marketers, designers, and developers are confused as to what they can and cant do on different devices, browsers, and operating systems. Enter HTML5 and the benefits of a plug-in free environment where one is able to reach a larger audience for ads and have more consistent integration in our multi-screen society.

“HTML5 Advertising,” authored, by John Percival, a Senior Creative Technologist at PointRoll, a leading digital marketing technology and solutions provider, teaches readers how to take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. Readers will also learn how to get around discrepancies in browser support with JavaScript and polyfills. Tips and tricks are provided to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying across mobile devices. This book takes you through the advertising campaign process with HTML5 from design to delivery. It provides in-depth knowledge into the digital advertising landscape and the HTML5 specification and communicates tips and tricks on how to work from Flash and ActionScript to HTML5, CSS3, and JavaScript.

“HTML5 Advertising” talks about how what was once a predominantly Flash-based medium is now rapidly making the switch to HTML5. Percival stated that he decided to write this book because I mostly found myself really struggling to find adequate documentation for pulling off the level of complexity that I needed to fulfill my clients needs. I found myself constantly educating clients and team members on the differences between Flash and HTML. I noticed two things after I had been documenting my trials. One was that the industry has a real need for documentation in this area as many other developers were in the same boat as me. Secondly, the online advertising industry (much like the web as a whole) is shifting from a Flash-based model to an open web standard approach, ignited by the explosion in mobile devices. This book helps developers and digital marketers understand the entire digital advertising campaign process from start to end, where they can finally make sense of it all by progressing through the full process on their own terms.

To learn more about “HTML5 Advertising,” visit http://www.apress.com/9781430246022


ISBN13: 978-1-4302-4602-2
*376 Pages

*User Level: Beginner to Intermediate

*Publication Date: December 31, 2012

*Available eBook Formats: EPUB, MOBI, PDF

*Print Book Price: $ 44.99

*eBook Price: $ 31.99

About the Author

John Percival is an established creative director and currently a senior technologist at PointRoll a leading digital marketing technology and solutions provider. He works with many Fortune 500 clients solving complex digital campaign problems and specializes in digital media production, multi-screen development, interactive design and video creation and delivery. John has been in the digital space for nearly a decade, has led and directed teams big and small and has a strong background in audio & video production as well as motion graphic design. John is also an industry speaker, technical author and member of the IAB’s various working groups. He resides in the Philadelphia area.

About Apress Media

Apress Media is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world’s leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications.

For more information about the innovative approach Apress takes to publishing, please visit http://www.apress.com.







More HTML Press Releases

Share This Post!

Subscribe to our RSS feed. Tweet this! StumbleUpon Reddit Digg This! Bookmark on Delicious Share on Facebook
訂閱電子報 公司最新資訊 Inspirr咨詢熱線
公司最新資訊
Inspirr咨詢熱線
公司最新資訊
Inspirr咨詢熱線
    • 網頁設計
    • 平面設計
    • 網上推廣
    • 程式開發
    Inspirr網頁設計香港
    公司資訊
    概覽
    職位空缺
    服務範圍
    網站設計流程
    SEO網站優化
    手機程式開發
    平面設計
    作品案例
    網頁設計案例
    手機程式案例
    多媒體設計案例
    平面商業設計案例
    聯繫我們
    • inspirr Facebook
    • inspirr vimeo
    • inspirr blog
    • 雅虎認證官網
    • 新浪微博認證

    Inspirr網頁設計公司專業設計網站

    網頁設計、網上商店、編寫程序、網上顧問、網上廣告、網上行銷等。我們擁有優秀專業的團隊,獨特的網頁設計功能,Web Design等技術,秉持網上商店品質、創新、服務的經營理念,集合設計、科技及網上推廣的元素。

    inspirr地址

    香港上環德輔道中248號東協商業大廈6樓601室

    Inspirr聯繫電話

    (852) 3749 9734

    Inspirr郵箱

    Copyright @ 2023 Inspirr Creation. All rights reserved.

    友情鏈接: 香港網頁設計 公司網站管理