Paris, France and NYC, NY (PRWEB) November 06, 2012
MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today the deployment of a web and mobile interactive ad campaign to launch Assassins Creed 3. Ubisoft chose to partner with MediaMind and Biborg to deploy mobile and rich media advertising campaigns leveraging the latest creative technologies to mimic the video game user experience.
The ad formats for these campaigns leverage the capabilities of smartphones and tablets, specifically iPhone and iPad to provide an enriched user experience. Custom tablet versions were developed taking advantage of the form and size of the screen and the quality of the wi-fi connection enabling the transmission of richer content. Both online and mobile campaigns will be distributed on Allocine.fr and on LEquipe.fr and other gaming sites and blogs from October 31st to November 21st.
We appreciate the expertise and talent of Biborg for developing striking creative concepts and adapting them to different communication devices and forms,” said B