Alpine, Utah (PRWEB) October 30, 2012
WonderGel launched its business and website in late May 2010, introducing its name and product line. With a revolutionary product set on improving the seats of the general population, WonderGel set up its ecommerce store. However, the main focus of the business at the time was for wholesale product to resellers and distributors and the website was all but forgotten. In April 2011, nearly a year later WonderGel decided to ramp up its online sales endeavors by starting paid advertising with Google AdWords and gradually traffic to the site increased. However, social advertising was still a non-existent enterprise for them.
Finally, November 2, 2011, the WonderGel Facebook page launched. WonderGel started with zero experience with social advertising, and zero Facebook fans. They didnt expect to gather too many it was a page for seat cushions after all, and who gets excited about that? Nevertheless, the fans started building, slowly at first, then like a snowball effect the likes started rolling in. In addition, the traffic to the website increased, which prompted WonderGel to initiate some paid advertising for Facebook.
WonderGel found the interactions from fans to be amazing and unexpected as well: Everything from impromptu testimonials from customers to requests and suggestions for new products containing WonderGel