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TOKY Branding + Design developed a fun, whimsical theme, copy and design for Panera's 2011 holiday packaging and POP. Using beautiful, original illustrations paired with imaginative copy, TOKY created a true sense of holiday wonderment. The overarching concept, Share the Season, focuses on the gifts, laughter, memories and moments of joy that make the holiday season so special.
National industry leader Panera Bread sought TOKY out in 2011 to begin concepting and designing its seasonal in-store materials — banners, greeting stands, merchandise signage, and the like — for its 1,500 bakery-cafés in 40 states throughout the country.
