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Tacos and Tequila

Restaurant branding and package design

Sweet seduction
Park Cakes asked us to create a brand for their new delicious chocolate bites. The key ingredients? Standout, attitude and irresistibility.
A feast for the senses
We had fun with the on-pack language too, and created a playful, ballsy tone of voice to tell the Filthy story on packs, encouraging people to ‘sin and be proud’, and used a bridal-white background to clinch that premium feel.

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The Filthy Food Company has just launched its first products - a new range of indulgent chilled desserts - with branding and design by Elmwood.

"The packaging is minimalist, and distinctively white. A fluid expressive script and chocolate splodges feature heavily, along with torn out imagery and obsessive tone of voice. Language forms an integral part of the design with an obsessive love letter to the chocolate/a lover being revealed inside the pack. It’s all about the thrill of the bad and being ‘obsessed by pleasure’. 

A unique structural pack is used to encourage sharing. It fans open to form a bowl, perfect for diving straight in for a guilty moment of indulgent pleasure by yourself, or even for sharing with your partner. The packaging adds to the brand’s brave attitude and personality. The carton has a soft-touch finish, similar to skin, making it more sensual and indulgent."

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